AI Consultant & Digital Strategist — Austin, Texas
I teach AI strategy at McCombs. Then I go ship it.
Most AI consultants have never been accountable for whether a team actually changed how it works. I design the system, train the people who have to run it, and stay until it holds. No slide decks in lieu of results.
The Receipts
Numbers, with the story attached.
A statistic without context is just a claim. Every number below links to what was actually happening in the account.
26,715%
CTR increase
Q3 2021. A paid search account inherited from the previous agency, rebuilt from targeting through creative on a comparable budget.
Read the breakdown →$1.27
Cost per click
Down from $464.35 under the prior setup, which was bidding broad on terms that never converted.
Read the breakdown →27%
Lower spend
$4,406 against $6,036 over the same comparable period — while qualified volume went up, not down.
Read the breakdown →100/100
#LighthousePerfect
Perfect Lighthouse scores across performance, accessibility, SEO and best practices. I coined the tag before it was a common benchmark.
The Edge
Where theory meets Monday morning.
As Chief Experience Officer at We Rock DM, I deploy the same strategies I research and teach — SEO, SEM, AI tooling, brand narrative, conversion optimization — for clients with real revenue on the line.
As Assistant Professor of Instruction at UT McCombs, I stay calibrated to where marketing theory and AI practice are heading — and I know how to build training organizations actually adopt, not just attend.
Almost nobody sits in both chairs. That overlap is the entire reason to hire me: the strategy is informed by what actually works, and the rollout is designed by someone who teaches adoption for a living.
Engagements
What it costs, before you call.
Published ranges so you can qualify yourself in or out without a discovery call. Every engagement is scoped in writing before anything starts.
Tier 1 · Diagnostic
AI Readiness Audit
$2,500
2 weeks
Where AI actually fits in your operation, what to do first, and what to ignore. Delivered as a prioritized roadmap with owners and effort estimates.
Tier 2 · Workshop
AI for Marketing Teams
$7,500
Half day + 30-day follow-up
Your team goes from AI-curious to AI-capable using your real campaigns, not sample prompts. Includes a follow-up session once they have hit friction.
Tier 3 · Engagement
AI Transformation
$15K – $45K
8 – 16 weeks
Strategy, deployment, and the training that makes it stick. I stay through adoption, not just handoff. Scoped to your systems and your people.
Ongoing
Fractional Strategist
$4K – $8K / mo
Rolling, 3-month minimum
Senior digital and AI strategy without the full-time line item. Standing cadence, real accountability, your team keeps the work.
Who I Work With
The right fit for the right work.
Enterprise Teams
Organizations navigating AI adoption that need a strategist who can design the roadmap, run the workshops, and stay accountable to the outcome. Not a vendor. A partner.
L&D Departments
Learning teams that need AI and digital marketing curricula built properly — or existing programs that are not producing results and need a rigorous redesign.
Growth-Stage Companies
Founders and marketing leaders who need senior strategy without the full-time overhead. Precise, high-value engagements with measurable outcomes.
Recognition
Awarded across every category.
Stevie Awards across the American, International Business, and Women in Business programs — spanning web design, publishing, entrepreneurship, and agency performance. Entries were submitted on behalf of Austintatious Design and We Rock DM.
🥇
Gold Stevie
Achievement in Web Design
American Business Awards — Advertising, Marketing & PR
2022
🏆
Stevie Award
Startup of the Year — Business Services
Stevie Awards for Women in Business — company entry
2023 – 24
🥈
Silver Stevie
Best Business Book — Ultimate WordPress Handbook
International Business Awards — Publication Awards
2025
🏅
Stevie Award
Best Entrepreneur — Business Services
Stevie Awards for Women in Business — company entry
2025
🔌
Google / AMP
AMP-WP Plugin Agency Showcase
AMP Project — Google Partnership Recognition
2021
🎓
Teaching Excellence
Highest Overall Metrics — Class Over 50 Students
Trilogy Education / edX — instructor for the UT McCombs program
2024
From the Room
What people actually say.
“Within 24 hours all the changes were made AND we were under budget! WOW, I was blown away.”
E. J. Josephson
Owner · Road and Track Specialists
“Really going the extra mile in quickly learning about our market, taking the time to educate us.”
Lydia Brasher
Board of Directors · St. Stephen’s Episcopal School
“We could not be more pleased. Our new website hits ALL the marks that were important for us.”
Kate Sowell
Executive Director · The Barnabas Connection
Client quotes from Austintatious Design engagements — the legal entity behind drb·dig. Same practice, rebranded.
Silver Stevie · Best Business Book, 2025
The Ultimate WordPress Handbook
The award-winning field manual for building sites that are fast, findable, and actually maintainable. Read the first chapter free.
Ready?
Let us build something worth doing.
Whether you need an AI strategy that holds, a training program that changes behavior, or a digital approach with real ROI — twenty minutes will tell us both whether this is a fit.