Keynote & Workshops
Talks that survive the flight home.
I speak on AI adoption, practical marketing strategy, and how organizations actually learn — from the position of someone who teaches it at UT McCombs and ships it for clients the same week. Research-backed, specific, and built for the room in front of me.
Signature Talks
Three talks, tailored on request.
Why Most AI Rollouts Quietly Fail
The gap between buying AI tools and changing how a team works — and the four organizational conditions that decide which one you get. Ends with a diagnostic the audience runs on their own org.
45–60 min · Keynote
Marketing That Survives Contact With Reality
What actually moves numbers when the budget is finite and the attribution is messy. Built from live client accounts, including the one that went from a $464 cost per click to $1.27.
45 min · Keynote or breakout
Teaching Machines, Teaching People
How instructional design principles make AI adoption stick — and why the L&D function is the most underused lever most companies have.
60–90 min · Workshop format
Formats & Fees
Published, so you can budget.
Virtual keynote
Single session, delivered remotely, with a recorded version your team keeps. Q&A included.
$3,500
In-person keynote
Full session on site, plus a pre-event call to tailor the material to your audience. Travel billed at cost.
$7,500 + travel
Half-day workshop
Working session for up to 30 people, built on your real campaigns or projects. Includes materials and a 30-day follow-up.
$7,500
Reduced and waived fees for academic institutions, nonprofits, and events where the audience is students. Ask.
Organizer Kit
Everything you need to say yes.
Bio, headshots, talk descriptions, AV requirements, and a signed W-9 on request. Send the date and the audience and I will confirm within one business day.
Print this page as a one-sheet →Audiences
Executive teams, marketing organizations, L&D departments, university programs, and industry conferences.
Credentials
4× Stevie Award winner · Assistant Professor of Instruction, UT McCombs School of Business · CXO, We Rock DM · Author, Ultimate WordPress Handbook (Silver Stevie, 2025).
Lead time
Four weeks preferred for tailored material. Shorter turnarounds are possible for the standard versions.
Travel from
Austin, Texas.
Have a date in mind?
Send the date, the audience, and roughly what you want them walking out with. I will tell you within a day whether I am the right fit.